Data protection
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Provider and responsible person
Andreas Lorenz
LA Tools & Service
Marienstraße 30
33332 Gütersloh
Webflow hosting
We host our website with Webflow. The provider is Webflow, Inc., 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA (hereinafter: Webflow). When you visit our website, Webflow collects various log files, including your IP addresses.
Webflow is a tool for building and hosting websites. Webflow stores cookies or other recognition technologies that are necessary to display the page, to provide certain website functions and to ensure security (necessary cookies).
For details, see Webflow's privacy policy: EU & Swiss Privacy Policy | Webflow 43.
Webflow is used on the basis of Art. 6 para. 1 lit. f DSGVO. We have a legitimate interest in presenting our website as reliably as possible. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be withdrawn at any time.
Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
EU & Swiss Privacy Policy | Webflow 43.
Order processing
We have concluded an order processing contract (AVV) with the above-mentioned provider. This is a contract required by data protection law, which ensures that it only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.
contact form
If you send us inquiries via the contact form, we will store your details from the enquiry form, including the contact details you provided there, for the purpose of processing the enquiry and in case of follow-up questions. We will not share this data without your consent.
This data is processed on the basis of Article 6 (1) (b) GDPR, provided that your request is related to the fulfilment of a contract or is necessary to carry out pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested.
The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions — in particular retention periods — remain unaffected.
Using SalesViewer® Technology
On this website, SalesViewer® technology from SalesViewer® GmbH is used to collect and store data for marketing, market research and optimization purposes on the basis of the legitimate interests of the website operator (Art. 6 para. 1 lit. f DSGVO).
For this purpose, Javascript-based code is used, which is used to collect company-related data and use it accordingly. The data collected using this technology is encrypted using a non-recoverable one-way function (so-called hashing). The data is immediately pseudonymized and is not used to personally identify visitors to this website.
The data stored as part of Salesviewer will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any legal storage requirements.
You can object to the collection and storage of data at any time with effect for the future by clicking this link https://www.salesviewer.com/opt-outClick to prevent SalesViewer® from collecting data within this website in the future. An opt-out cookie for this website is stored on your device. If you delete your cookies in this browser, you must click on this link again.
Instagram feed
We use the Elfsight and Facebook API to dynamically generate our Instagram feed. If you would like to learn more about Instagram's privacy policy, you can do so at the following link:
Instagram privacy policy
Use of Google services
We use the following technologies from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information automatically collected by Google technologies about your use of our website is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation is based on standard data protection clauses issued by the European Commission. If your IP address is collected using Google technologies, it will be abbreviated before being stored on Google's servers by activating IP anonymization. Only in exceptional cases is the full IP address transmitted to a Google server and abbreviated there. Unless otherwise stated for the individual technologies, data processing is carried out on the basis of an agreement concluded for the respective technology between joint controllers in accordance with Article 26 GDPR. Further information about data processing by Google can be found in the Privacy notices from Google.
Google Maps
On our website, we use Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google Maps is a web service for displaying interactive (country) maps to visually represent geographical information. By using this service, you will be shown our location and will make it easier to get there.
As soon as you access the sub-pages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers and stored there, which may also result in transmission to the Google LLC servers in the USA. This is done regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data is directly associated with your account. If you do not want to be associated with your profile on Google, you must log out before activating the button. Google stores your data (even for users who are not logged in) as user profiles and evaluates them. The collection, storage and evaluation are carried out in accordance with Article 6 (1) (f) GDPR on the basis of Google's legitimate interest in displaying personalized advertising, market research and/or designing Google websites in line with needs. You have the right to object to the creation of these user profiles, and you must contact Google to exercise this right.
If you do not agree to the transfer of your data to Google as part of using Google Maps, it is also possible to completely deactivate the Google Maps web service by turning off the JavaScript application in your browser or by not agreeing to the privacy policy/rejecting all cookies. Google Maps and thus also the map display on this website cannot then be used.
Google's terms of use can be found at https://www.google.de/intl/de/policies/terms/regional.html The additional terms of use for Google Maps can be found at https://www.google.com/intl/de_US/help/terms_maps.html
Detailed information on data protection in connection with the use of Google Maps can be found on Google's website (“Google Privacy Policy”): https://www.google.de/intl/de/policies/privacy/
Types of data collected
The types of personal data that this Application collects, by itself or through third parties, include: first name; email address; various types of data; trackers; usage data.
Full details of each type of personal data processed are provided in the appropriate sections of this Privacy Policy or selectively through explanatory texts that are displayed before data collection.
Personal data may be provided voluntarily by the user or, in the case of usage data, collected automatically when this application is used.
Unless otherwise stated, the provision of all data requested through this application is mandatory. If the user refuses to provide the data, this may result in this application being unable to provide the user with its services. In cases where this Application expressly states that providing personal information is voluntary, users may choose not to provide such data without any consequences for the availability or functionality of the service.
Users who are uncertain about which personal data is mandatory can contact the provider.
Any use of cookies — or other tracking tools — by this Application or by providers of third-party services used by this Application is for the purpose of providing the service requested by the user and any other purposes described in the present document and, if available, in the Cookie Policy.
Users are responsible for all third-party personal data obtained, published, or shared through this Application and confirm that they have obtained consent to transfer any third party's personal data to this Application.
Type and place of data processing
processing methods
The provider processes user data properly and takes appropriate security measures to prevent unauthorized access and transmission, alteration or destruction of data.
Data processing is carried out using computers or IT-based systems in accordance with organizational procedures and procedures that are specifically aimed at the specified purposes. In addition to the person responsible, other persons could also operate this application internally (personnel administration, sales, marketing, legal department, system administrators) or externally — and in this case as necessary, appointed by the person responsible as contract processors (such as providers of technical services, delivery companies, hosting providers, IT companies or communication agencies) — and thus have access to the data. An up-to-date list of these participants can be requested from the provider at any time.
Legal basis for processing
The provider may only process personal data from users if one of the following applies:
* Users have given their consent for one or more specific purposes. Note: In some legislation, the provider may be allowed to process personal data until the user objects to such processing (“opt-out”) without having to rely on consent or any of the following legal bases. However, this does not apply if the processing of personal data is subject to European data protection law;
* data collection is necessary to fulfill a contract with the user and/or for pre-contractual measures resulting from it;
* processing is necessary to fulfill a legal obligation to which the provider is subject;
* the processing is related to a task carried out in the public interest or in the exercise of public authority vested in the provider;
* processing is necessary to protect the legitimate interests of the provider or a third party.
In any case, the provider is happy to provide information about the specific legal basis on which the processing is based, in particular whether the provision of personal data is a legal or contractual obligation or a prerequisite for concluding a contract.
site
The data is processed at the provider's branch and at all other locations where the bodies involved in data processing are located.
Depending on the user's location, data transfers may include the transfer of the user's data to a country other than their own. To find out more about where the submitted data is processed, users can consult the section with detailed information on the processing of personal data.
Users also have the right to be informed about the legal basis for data transfer to a country outside the European Union or to an international organization that is subject to international law or was founded by two or more countries, such as the UN, and about the security measures taken by the provider to protect their data.
If such a transfer takes place, the user can find out more about it by reviewing the relevant sections of this document or by contacting the provider using the information provided in the contact section.
Storage period
Personal data is processed and stored for as long as required by the purpose for which it was collected.
Therefore, the following applies:
* Personal data collected for the purpose of fulfilling a contract concluded between the provider and the user will be stored until this contract has been fully fulfilled.
* Personal data collected to protect the legitimate interests of the provider will be kept for as long as is necessary to fulfill these purposes. Users can obtain more detailed information about the provider's legitimate interests in the relevant sections of this document or by contacting the provider.
In addition, the provider is permitted to store personal data for a longer period of time if the user has consented to such processing, as long as the consent is not withdrawn. In addition, the provider may be required to store personal data for a longer period of time if this is necessary to comply with a legal obligation or by order of an authority.
After the retention period has expired, personal data will be deleted. Therefore, the right to information, the right to deletion, the right to correction and the right to data portability cannot be asserted after the retention period has expired.
Personal data about the user is collected so that the provider can provide the service and also comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of the user or third party), detect malicious or fraudulent activity. In addition, data is collected for the following purposes: contacting the user and displaying content from external platforms.
Users can find further detailed information about these processing purposes and the personal data used for the respective purpose in the “Detailed information on the processing of personal data” section of this document.
Detailed information on the processing of personal data
Personal data is collected for the following purposes using the following services:
View content from external platforms
With this type of service, users can view and interact with content hosted on external platforms directly from this application.
This type of service may still be able to collect web traffic data for the pages where the service is installed, even when users aren't using it.
Google Maps Widget (Google LLC)
Google Maps is a map visualization service provided by Google LLC, which allows this application to incorporate corresponding content on its pages. Personal data processed: usage data; tracker. Place of processing: United States — Privacy statement.
Instagram widget (Meta Platforms, Inc.)
Instagram is an image visualization service provided by Meta Platforms, Inc., which allows this application to incorporate corresponding content on its pages. Personal data processed: usage data; tracker. Place of processing: United States — Privacy statement.
Contacting the user — contact form (this Application)
By completing the contact form with their information, users authorize this application to use their details to respond to requests for information, offers, or other inquiries provided in the header of the form. Personal data processed: email address; various types of data; first name.
Users' rights
Users can exercise certain rights with regard to their data processed by the provider.
In particular, users have the right to do the following:
* Withdraw your consent at any time. If the user has previously consented to the processing of personal data, he can withdraw his own consent at any time.
* File an objection to the processing of your data. The user has the right to object to the processing of their data if the processing is carried out on a legal basis other than consent. More information about this is set out below.
* Get information about your data. The user has the right to know whether the data is being processed by the provider, to receive information about individual aspects of the processing and to receive a copy of the data.
* Have it checked and corrected. The user has the right to check the accuracy of their data and to request that they be updated or corrected.
* Request that the processing of your data be restricted. Users have the right to restrict the processing of their data under certain circumstances. In this case, the provider will not process the data for any purpose other than storage.
* Request deletion or other removal of personal data. Under certain circumstances, users have the right to request that their data be deleted from the provider.
* receive your data and have it transferred to another person responsible. The user has the right to receive their data in a structured, common and machine-readable format and, if technically possible, to have their data transmitted unhindered to another person responsible. This provision applies if the data is processed automatically and the processing is based on the user's consent, on a contract to which the user is a party, or on pre-contractual obligations.
* File a complaint. Users have the right to lodge a complaint with the competent supervisory authority.
Details of the right to object to processing
If personal data is processed in the public interest, in the exercise of a public authority delegated to the provider or to protect the legitimate interests of the provider, the user may object to this processing by providing a justification relating to his particular situation.
Users are informed that they can object to the processing of personal data for direct marketing at any time without giving reasons. Users can find out whether the provider processes personal data for direct marketing purposes in the relevant sections of this document.
How the rights can be exercised
All inquiries regarding the exercise of user rights can be directed to the provider using the contact details provided in this document. Applications can be processed free of charge and will be processed by the provider as early as possible, at the latest within one month.
More information about data collection and processing
Legal measures
The user's personal data may be processed by the provider for law enforcement purposes within or in preparation for legal proceedings resulting from improper use of this application or associated services.
The user declares that he is aware that the provider could be required by the authorities to provide personal data.
More information about the user's personal data
In addition to the information set out in this privacy policy, this application may provide the user with further contextual information relating to specific services or to the collection and processing of personal data upon request.
System logs and maintenance
For operational and maintenance purposes, this application and third-party services may collect files that record the interaction taking place via this application (system logs) or use other personal data (such as IP address) for this purpose.
Information not included in this privacy statement
Further information about the collection or processing of personal data can be requested from the provider at any time using the contact details provided.
How “Do Not Track” requests are handled
This application does not support “Do Not Track” requests from web browsers.
Users can find out whether integrated third-party services support the do not track protocol in the privacy policy of the respective service.
Changes to this privacy statement
The provider reserves the right to make changes to this privacy policy at any time by informing users on this page and, where applicable, about this application and/or - as far as technically and legally possible - by sending a message about the user's contact details available to the provider. Users are therefore advised to visit this page regularly and in particular to check the date of the last change given at the bottom of the page.
Insofar as changes relate to the use of data based on the user's consent, the provider will - if necessary - obtain new consent.
Definitions and legal information
Personal data (or data)
Any information by which, directly or in conjunction with other information, the identity of a natural person is or can be determined.
usage data
Information that this application (or third-party services that use this application) automatically collects, such as: the IP addresses or domain names of the computers of users using this application, the Uniform Resource Identifier (URI) addresses, the time of the request, the method used to send the request to the server, the size of the response file received, the numeric code that indicates the status of the server response (successful result, error, etc.), the country of origin, the functions used by the user Browser and operating system, the various times per call (e.g. how much time was spent on each page of the application) and information about the path followed within an application, in particular the order of the pages visited, as well as other information about the device's operating system and/or the user's IT environment.
user
The person using this application who, unless otherwise stated, agrees with the person concerned.
Affected person
The natural person to whom the personal data relate.
Contract processor (or data processor)
Natural or legal person, authority, agency or other body that processes personal data on behalf of the person responsible, as described in this privacy policy.
Responsible person (or provider, sometimes also owner)
The natural or legal person, public authority, agency or other body which, alone or jointly with others, decides on the purposes and means of processing personal data and the means used for this purpose, including security measures relating to the operation and use of this Application. Unless otherwise stated, the person responsible is the natural or legal person through whom this application is offered.
This application
The hardware or software tool used to collect and process the user's personal data.
Dienst
The provider reserves the right to make changes to this privacy policy at any time by informing users on this page and, where applicable, about this application and/or - as far as technically and legally possible - by sending a message about the user's contact details available to the provider. Users are therefore advised to visit this page regularly and in particular to check the date of the last change given at the bottom of the page.
Insofar as changes relate to the use of data based on the user's consent, the provider will - if necessary - obtain new consent.
Dienst
The service offered through this application, as described in the relevant terms and conditions (if available) and on this website/application.
European Union (or EU)
Unless otherwise stated, all references in this document to the European Union include all current member states of the European Union and the European Economic Area (EEA).
cookie
Cookies are trackers that consist of a small data set stored in the user's browser.
trackers
The term tracker means any technology — such as cookies, unique identifications, web beacons, embedded scripts, e-tags, or fingerprinting — that allows users to be tracked, e.g. by allowing access to or storage of information on the user device.
Legal notice
This privacy statement was drawn up on the basis of provisions of various legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).
This privacy statement applies exclusively to this application, unless otherwise stated in this document.
